There was one very new book that I neglected to add to the current edition of my Resources for Business booklet for you. That was Seth Godin‘s latest publication (Nov 2018), This Is Marketing: You Can’t Be Seen Until You Learn to See (paper, digital, and audio with Seth narrating).

So as an apology for my omission, I’ve added this brilliant video, above, to this Resource newsletter blog rather than my usual public Exceptional Purpose VideoBlog. 

This is a deep and important interview where Chase Jarvis of CreativeLive has Seth Godin unpack his latest book on (authentic) Marketing for us, to explain some points a little further.

It’s a lengthy interview at 1:10:56, and you may want to ‘rewind’ a few pieces—so make yourself a cuppa, grab a healthy snack, and have your notebook and pen handy. Seth is always well worth your time! 

The interviewer, Chase Jarvis, is well known as a visionary photographer, fine artist and entrepreneur. He is cited as one of the most influential photographers of the past decade, and in 2018 co-created Photo Lab: Crafting Your Shot with Apple, to teach photography skills at more than 500 Apple stores, globally.

May you always live your Exceptional Purpose!

(I’d love to read your comments)